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Avigilon’s HD surveillance system secures Rolex flagship boutique in Tel Aviv, Israel

Published on 31 March, 2014
Avigilon HD surveillance system helps quickly assess the robbery and notify the authorities
Avigilon 2 MP H.264 dome cameras defend against customer and employee theft at the Rolex boutique

Located in one of the largest cultural hubs in Tel Aviv, Israel, the Rolex flagship boutique caters to some of the city’s most fashionable and affluent clientele.

The Rolex brand is world-renowned for their high-quality, designer watches. In a store where the average item retails for thousands of dollars, ensuring the highest level of security is a top priority. The Avigilon high-definition surveillance system allows the Rolex boutique to efficiently and effectively monitor inventory and defend against customer and employee theft.

The new system was put to the test in early 2014, when a masked robber armed with a gun entered the front doors of the Rolex boutique and instructed employees to open locked jewellery displays containing expensive watches and transfer the jewellery into designated bags.

Fortunately, the Avigilon 2 MP H.264 Dome cameras installed in the boutique were able to clearly capture the robbery in real time. Midway through the robbery, one of the store’s employees pressed a panic button, alerting officials at the Euro-Asia head office.

“The Avigilon system helped us quickly assess the situation and notify the authorities,” said Noam Burstein, CEO of Euro-Asia, which owns the Rolex Boutique. “Within minutes, police arrived and arrested the robber and his accomplice.”

The quick response of the Euro-Asia officials and police ultimately helped keep the Rolex employees and store merchandise safe.

“If the robbery was successful, the costs related would be very heavy,” explained Mr. Burstein. “In addition to the merchandise lost, we would have experienced an increase in insurance premiums and restocking fees. I feel much better not even thinking about it.”

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