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Unveiling a new look for Genetec, a pioneer in the physical security industry

Published on 18 August, 2010

Surveillance products specialist, Genetec, dons a new look
The new logo of surveillance products maunfacturer, Genetec Inc.
Genetec, a pioneer in the physical security industry and a provider of world-class IP security solutions, announced that its rapid growth and relentless commitment to delivering innovative solutions has led to more global expansion, new product development and the launch of its new corporate image and website. Genetec decided to refresh its visual identity to underscore all the ongoing initiatives that help drive new innovative ideas and products to its worldwide customer base.

Some of these new corporate initiatives paralleled with the new branding include the opening of an office in Singapore, the upcoming launch of new Genetec products, and a new corporate website. The new office in Singapore will also accommodate new members of Genetec's Technical Assistance Centre, expanding Genetec's 24/7 support reach to all time zones. Genetec's global expansion is a direct response to the growing demand for its security and public safety solutions worldwide. With all these initiatives, Genetec's solutions and services will be more accessible to customers all over the world.

To enhance recognition and support this growth, Genetec's new corporate look was designed to mirror five values that best reflect the company's culture and mission: innovation, passion, creativity, integrity and simplicity. These elements, uniquely incorporated into the new image, are pivotal to all aspects of Genetec, from product development and training, to company culture and customer service.

Genetec's website has also undergone a major transformation. Beyond the new look and navigation menu, Genetec's new website offers customers and partners access to more in-depth and readily-available product information. E-brochures, print-friendly web content, and new multimedia video and tools will be available to Genetec's customers and partners worldwide. The user-friendliness of the new website also makes it easy for visitors to quickly access favourite portals including Genetec's technical assistance portal (GTAP) and the channel partner portal.

While Genetec's logo and website have changed, the very best of Genetec - the drive to innovate, the passionate people, the commitment to creativity, integrity and excellent service - remains the same. For more information, visit the Genetec website.

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