Published on 13 June, 2012
|Linear chose Caster to strengthen the dealer base and increase sales through an aggressive PR and awareness campaign
Linear, LLC, a pioneer in engineered radio frequency (RF) products and a major supplier of wireless residential security systems, garage door operators, access control solutions and more, proudly announces the hiring of Caster Communications to handle public relations, social media and assist with content development and strategy.
Linear LLC chose Caster to build awareness of their security and access control products as well as strengthen the dealer base and increase sales through an aggressive PR and awareness campaign targeted at consumers, commercial and residential security dealers, electronics integrators and specialty niche markets.
A recognised industry leader in the security industry for their developments in RF technology, Linear has the greatest concentration of RF engineering experience in the security products field. With 50 years of product development, they are a founder of the contemporary security industry. Today, Linear combines the techniques of passive infrared detection, radio frequency transmission and reception, digital electronics and human engineering to produce highly functional, highly reliable security products.
“Linear is developing a strategic communications plan that will inform relevant audiences about the value of our security, access control and other product lines through original editorial, social media and overall brand awareness,” said Gary Baker, vice president of marketing at Linear. “Caster will be instrumental in planning and executing this strategy to reach consumers, media and the growing Linear dealer base.”