Published on 2 February, 2012
|Wavestore works with video analytics solutions suppliers to capture and record merchandising|
With the January sales over, retailers worldwide will need all the help they can get to survive and hopefully prosper in what is widely acknowledged as the most difficult trading conditions for many years.
The very latest generation of video surveillance cameras, such as Full HD and 360 degree cameras, which are supported by the Wavestore video management software (VMS), can certainly play an important role in helping security personnel to detect and deter shoplifting, as well as other types of theft and fraud which retailers can encounter.
There is however, further good news in that Wavestore, working with leading suppliers of video analytics software, can help retailers achieve considerable extra value from their investment in a video surveillance system by providing valuable management information to merchandising, operational and financial managers.
Wavestore, working with leading suppliers of video analytics solutions, is able to capture and record merchandising and other valuable management information which can allow retailers to achieve extra value from their investment in a video surveillance system - over and above its traditional role of helping to reduce shoplifting and other forms of theft and fraud encountered by retailers.
Wavestore V5 video management software is integrated with, and fully supports, the Intelligent Video Analytics (IVA) developed by Brickstream, one of World's leading software development companies.
Brickstream's intelligent video analytics is equipped with ‘stereo-vision' and advanced object tracking algorithms. This unique combination equips a sensor to provide accurate people counting and tracking as they pass through a field of view. The Brickstream device can track individuals across an entire floor and can accurately monitor the number of customers in a queue, as well as the time they have been waiting. Plus, it is clever enough to detect an individual's height and thereby exclude children or count them separately.
The queue management technology utilised by Brickstream provides real time metrics which can help a retailer to optimise its customer service and plan its staffing rotas around the actual profiles of its business. It can identify customer flow patterns as well as the time shoppers spend looking at particular promotions or products and as a result, create real time dwell maps. These can be used to identify hot spots, helping organisations improve their customer experience and drive profitable sales growth through more effective service, marketing and sales strategies.
Together, a combined Wavestore and Brickstream retail surveillance solution can help deliver a long list of commercial benefits including:
- Reducing customer wait times
- Improving a retailer's ability to be responsive to demand
- Improve staff availability and utilisation
- Reducing ‘abandonment' as a result of long queues
- Improving product placement
- Improving store layout and space utilisation
- Enhancing effective decision making
- Maximising ROI on marketing spend