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VIVOTEK announces first video content analysis application package with three key functions

Published on 20 August, 2014

VIVOTEK has announced its first video content analysis (VCA) application package, which includes three key functions: Field Detection, Line Crossing Detection, and Object Counting. Introduction of the new VCA application package follows the debut of the VIVOTEK Application Development Platform (VADP), an open platform for integrating video analytic functionality within its cameras. Now, the VCA package can analyse data directly on a camera to provide solutions for business applications, in addition to traditional security use cases.

Powerful intelligent functions

The Field Detection feature allows users to define a zone in the field of view for automated monitoring. Whenever a person or object either enters or leaves this zone, the event is automatically detected, and notification is sent to the video management server or other back-end infrastructure. Line Crossing functionality is used to set up a virtual line within the camera’s field of view so that when a person or object crosses the line, the event is detected. VIVOTEK’s implementation of this feature detects line crossing from either the left or the right, or from either direction at once. In addition to obvious security applications, the Field Detection and Line Crossing Detection could be used to demarcate a zone in the field of view corresponding to an area in physical space where access is restricted.

The Object Counting feature is particularly valuable for retail applications, providing quantitative data on variables such as in-store traffic and shopper behaviour, as well as for transport-related applications, where the function can be used to track the number of passengers, vehicles, and so forth. Software accessing the precise numerical data provided by the Object Counting algorithm can then provide a reliable basis for users to make business decisions, improve service, increase operational efficiency, perform in-depth analysis, and more.

In the business realm, these three key functions aid to improve the customer experience, adjust staffing levels, or determine sales conversion rates, among many other possibilities.

Tapping market trends

VIVOTEK Executive Vice President Steve Ma remarked, “The use of surveillance cameras is expanding from their traditional role in security to business applications. VIVOTEK is leading this trend in a big way with our on-camera video content analysis and the VIVOTEK Application Development Platform. We can’t wait to see the powerful software plug-ins that developers are going to create using this combination—and the benefits they will bring to retailers and other customers around the world.”

The full VIVOTEK video content analysis suite, including Field Detection, Line Crossing Detection, and Object Counting modules, is available immediately on VIVOTEK’s MD8562, FE8174/74V, and FE8173 cameras. The company plans to integrate Field Detection and Line Crossing functions in other camera models in the near future.

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