Published on 12 June, 2008
Senstar, a world leader in perimeter intrusion detection technology recently unveiled a new name and logo to reflect a fresh, 21st century image.
"It was time for a change - our name and look was dated and needed a revamp," said ompany president Brian Rich. "All of our sales and marketing materials were under review and needed updating, so it was an ideal time to rethink our name, brand and logo."
The logo, in which the letters are composed of a newer more modern font, uses large capital letters reflecting Senstar's strength in the industry. The shield that underlines the name is a graphic element that illustrates the company's core business, and denoting a perimeter is the underlined name of the company. The logo colors are aqua toned blue for the letters, with the shield in black.
"We are very excited about the launch of this new and rejuvenated look for our company," said Mr. Rich. "It's more than just a new logo - it will help us reinforce a brand that has a long and trusted history, in a new package that allows us to position ourselves as the leader in our industry for high technology security solutions."