Sony announces Norbain SD as its primary distributor for security solutionsPublished on 28 July 2008  Sony recently revealed how it has strengthened its market-leading security offering through a re-evaluation of its distribution network that sees Norbain SD, one of Europe's most successful distributors of electronic security systems, become one of two key distributors in the UK. The announcement will place Sony at the forefront of Norbain SD's network of specialist dealers.
Building on its extensive IP and analogue line-up, which recently saw the introduction of nine new cameras including Sony's first Megapixel cameras, Sony's decision to strengthen its relationship with Norbain SD is further evidence of the company's commitment to this sector.
"As security solutions are becoming more complex and customers' needs are changing, we have decided to focus on relationships with key dealers to deliver the highest level of expertise and solutions to end users," commented Raj Pandya General Manager for Sony B2B Channels. "As the ‘backbone' of thousands of security applications across the globe, Norbain SD's geographical reach, experience and reputation will provide a strong platform for Sony."
"Sony's commitment to its customers and its decision to work closer with Norbain SD as its key distributor emphasises the company's strategy to sell the highest quality solutions to the industry," said Alun John, Managing Director, Norbain SD. "We see this partnership with one of the most important providers of security solutions in the industry as a tool to add value for our customers as well as help us expand our offering."
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