Published on 18 March, 2014
|Inger’s experience from former marketing positions makes her a perfect fit for Milestone
Milestone Systems, the open platform company in IP video management software (VMS), has hired Inger Holm Vinther as Director of Corporate Marketing and Kitty Van Der Sluis as Director of Sales Distribution in Europe, the Middle East and Africa (EMEA).
Christian Bohn, VP Alliances and Corporate Marketing, says: “Inger’s experience from marketing positions at large Danish technology corporations with worldwide presence makes her a perfect fit for Milestone. Most recently she was head of Corporate Marketing at the global IT concern 3Shape, a 3D software and scanner company. In this position, Inger was supporting their rapid growth in 100 countries by building up a successful marketing department.”
Prior to 3Shape, Inger held Marketing Manager positions in GN Netcom, Excitor and the ad agency Kunde & Co.
“With the continuing trend for open platform IP video technology uptake, there will be many exciting product launches from Milestone to handle the demand. It is my job to make sure that Corporate Marketing is geared to support this development. With responsibility for the Milestone brand and product brands, one of our most important tasks is to be even better at presenting them in new and interesting ways,” states Inger Holm Vinther, Director of Corporate Marketing, Milestone Systems. “I am also intrigued by the culture of Milestone. I like the entrepreneurial atmosphere, and I feel that technology is far more interesting and challenging to sell than shampoo or shoes - it requires experience and skill to communicate about the products in a way that makes it easy for everyone to understand.”
Milestone focus on relationships with distribution partners
Milestone Systems has been evolving its partner initiatives over the years, including more resources being allocated to enhance collaborations with distributors. To help lead these activities in Europe, the Middle East and Africa, Kitty Van Der Sluis is the new Director of Sales Distribution in EMEA.
"I am looking forward to continue
strengthening the relationships
with our partners, making use of
my previous experience from the
IT and security business"
“With a clearly tiered business model, Milestone sells all of our software through distribution partners - which makes them a very strategic relationship chain to foster. We aim to listen, support and grow together for mutual success. I am looking forward to continue strengthening the relationships with our partners, making use of my previous experience from the IT and security business. I am familiar with many of the challenges our distribution partners face in driving growth, and Milestone has the right components to address these,” says Kitty Van Der Sluis, Director of Sales Distribution, Milestone Systems.
Thomas Lausten, VP of Sales in EMEA, also highlights the importance of collaboration with both security and IT distributors: “Milestone actively interacts with our distributors, who play a key role in our go-to-market strategy. Kitty has gained valuable experience in supporting and improving sales and distribution channels in Europe, the Middle East and Africa in her previous positions at the international corporations Anixter and Tyco. Moreover, Kitty has comprehensive knowledge about the IP video surveillance business from an earlier position at Genetec.”