Published on 3 March, 2010
|Senstar shows its fence-mounted sensors and world-leading buried cable technology at ISNR|
Senstar Corporation announced that its UK office based in Evesham, Worcestershire, will take on the responsibility for sales in the Middle East territory. The company announced this change at the ISNR show - March 1 to 3 - at the Abu Dhabi International Exhibition Centre.
"We felt this change in territory management was good for Senstar strategically, considering the UK's proximity to the Middle East region both geographically and by time zone," said Brian Rich, President, Senstar Corporation. "Our Managing Director for the UK also has a solid base of contacts and experience in the region."
The territory was previously managed by Senstar's Canadian-based manufacturing facility.
Rich said it was time to take the opportunity to look at what office made the most sense to serve this market, and the UK office allows Senstar to be closer to the customer.
Chris Norton has been the Managing Director for Senstar Ltd. in the UK since May 2006.
ISNR is an international exhibition focused on addressing homeland security
"I look forward to the challenge and opportunity that working in this territory brings,"said Norton."My plan is to continue the valuable relationships with companies we have done business with in the past and to develop and work with new partners."
The company confirmed it will continue its relationship with its existing channel in Dubai and seek new channels to expand its market in the region.
At the ISNR exhibition, Senstar will show its fence-mounted sensors and world-leading buried cable technology. The company can be found at Booth # 3323. ISNR (International Security & National Resilience) is an international exhibition focused on addressing homeland security challenges facing governments and businesses in the region.