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Network / IP - Case Studies

Axis Communications IP cameras part of "People-counting" solution for Adidas' Czech Republic Stores

Adidas Shops measure in-store traffic with Axis IP Cameras and TrueView PeopleCounter application
Adidas needs no lengthy introduction. Almost everyone knows this leading worldwide manufacturer of sportswear, sports shoes, and sporting goods. However, even a huge corporation like the Adidas Group cannot afford to fall asleep at the wheel and is continuously on the lookout for new ways to increase sales and optimize costs. One of the ways chosen by the central headquarters of Adidas Central Europe East in Bratislava was to accurately measure traffic in its stores in the Czech Republic and Slovakia. Management’s objective was to find a reliable and accurate way to count the number of visitors to its stores, which can be easily interconnected with other systems that the company currently uses. The requested final output is a functional tool that can be used to measure store performance, monitor marketing campaigns, and plan changes.


The solution chosen was the People Counting System provided by NetRex s.r.o., a software company focused on developing and supplying modern video network technology applications. The company works in close cooperation with the leading Swedish-based Axis Communications and Cognimatics and uses IP cameras and software manufactured by these companies for its own projects. Thanks to these products, the NetRex solution was able to satisfy the requirements defined by Adidas Central Europe East.


The people counting cameras provide management with clear, comprehensive information about the periods of time when store traffic is heaviest. When combined with the information from the cash tills, the system makes it possible to calculate conversion rates that can be used to evaluate the performance of the individual stores. In addition, the solution also provides a tool that can be used for planning shifts and marketing events, based on the actual value potential of visitors to a store as compared to only historical transaction data.

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