Published on 18 March, 2013
|Chris Taylor will help consolidate and expand the companies offerings in the UK
Applied DNA Sciences, Inc., a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced recently that Chris Taylor, a recognised leader in forensic marking products, has joined the company as Director, Europe.
APDN welcomed Mr. Taylor, who will help lead the company in consolidating and comprehensively expanding its offerings in the United Kingdom, the European continent, and in Scandinavia. Taylor formerly was Managing Director of RedWeb Technologies, a provider of advanced forensic tagging and bespoke GPS tracking security solutions.
"I am excited at the chance to extend APDN's market-leading solutions even farther in the European markets," said Mr. Taylor. "With my background in forensic marking, I know that APDN has far and away the most advanced and effective technology, nothing comes close."
Mr. Taylor will drive the commercialisation of a fast growing product line. SigNature DNA®, the well-known APDN evidentiary marking product, is now used to protect over 26% of the cash in the United Kingdom as money is moved to and from banks and retailers. The cash in transit technology was also adopted last year by the Scandinavian security firm Nokas AS to be used nationally in Sweden. The company's DNANet product, a tactical forensic marking system, is used by law enforcement in the United Kingdom and Sweden for covert police operations. smartDNA, an anti-intrusion forensic marker, is used to protect over forty jewellery stores in Sweden, and to defend against copper theft in that country.
Mr. Taylor said, "APDN technology is redefining the performance level expected by businesses and law enforcement organizations. We are confident we can now extend into new markets and new territories, including in defence, textiles, and brand protection."
Chris Taylor will report directly to Tony Benson, APDN's Risk & Security Director, based in the UK. Tony said, "I am very pleased to be able to work with Chris. His vast technical knowledge and experience are valued assets for APDN and will help to deliver top-notch solutions for clients and grow our European markets."
Dr.James A. Hayward, President and CEO of Applied DNA Sciences, Said: "Chris Taylor brings to the company world class skills in management, in guiding advanced technical products to market, and in all aspects of forensic marking. His blue chip experience with recognized firms in our space will serve the company well as we challenge for leadership in our markets in Europe."