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Samsung Techwin announces realignment of its reseller strategies

Published on 10 January, 2011
 Samsung will further enhance their leadership role in the video surveillance market
 Samsung Techwin has broke ties with GVI and now distribution will be served directly through its headquarters 

Samsung Techwin America announced a realignment of its reseller strategies aimed at becoming a "significant contributing partner" to the distributor and systems integrator marketplace.

"We want to be an integral part of our channel partners' business strategy," said Frank De Fina, Samsung's Sr. Vice-President, Sales and Marketing, "We want to earn the business by investing resources at the channel level to drive sales to distributors and systems integrators."

In a move largely anticipated by the security industry, Samsung Techwin America will be dissolving its relationship with GVI Security Inc. headquartered in Carrollton, Texas effective January 1, 2011. "We greatly appreciate GVI's contribution to Samsung's business over the years, and wish them continued success in their future business endeavors," stated Mr. DeFina. Samsung's loyal distributor and Integrator base will now be served directly through the company's North American operations headquartered in Ridgefield Park, NJ.

"We will continue to capitalize on the global resources and brand recognition behind the Samsung name to further enhance our leadership role in the video surveillance market," continued Mr. DeFina. "And we will continue to expand our product offering to provide our customers with the best performance and value proposition."

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