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IFSEC & Homeland Security India plans to expand security exhibition for Indian and South Asian markets
New initiatives for 2012 to include revamped education programme for focusing on manufacturer and channel developments
IFSEC & Homeland Security India to take place from 1-3 Nov 2012 at the India Expo Centre in Greater Noida, India

Having gained its foothold as the most prominent exhibition for the commercial and homeland security sector, IFSEC & Homeland Security India is announcing plans to further develop the exhibition and its content to cater for the evolving needs of the booming Indian and South Asian security industry.

After a recent visit to India to meet key event stakeholders, UBM Live Managing Director Simon Parker, said: “I have been involved in IFSEC & Homeland Security India since its launch six years ago, and during this time we have observed phenomenal growth and maturity within the region. I am proud that IFSEC has played a major role in this transformation and want to make sure we stay close to the market to ensure the exhibition reflects the changing needs of the local industry”.

Bringing together leading security companies with thousands of security professionals, IFSEC & Homeland Security India played host to 250 exhibitors from over 20 countries in 2011 and welcomed 11,684 visitors from India and the wider South Asian region through its doors.  

Parker continues:  “The relationships we have with our clients is crucial and I am pleased to have had such meaningful meetings of late which have allowed us to introduce a number of exciting innovations for the 2012 exhibition”.

The new initiatives for 2012 include a revamped education programme which will see two streams of content.  The first will cater for the latest manufacturer and channel developments/challenges such as the emergence of IP-based technologies, standards and regulations within the industry.  Convergence, the role of IT in security and installer training requirements will also be explored.  The second stream will focus on Homeland Security requirements in the region with topics covering citywide surveillance, integrated transport solutions, the protection of national infrastructure, border protection, biometric technology and much more.  

Recognising the need for more end-user focused education at the event, there will also be the introduction of an Intelligent Integration Zone. Working with one of India’s leading systems integrators this feature will allow the end-user community at IFSEC & Homeland Security India to get a better understanding of a holistic and fully integrated security system and how all the elements (surveillance, access control, recording, perimeter protection etc) work off one common software platform. Installers and channel partners will also benefit from this experiential feature which has been very popular in other IFSEC events.  

The initiatives we are introducing to IFSEC & Homeland Security India are similar to what we have implemented successfully in our UK event in recent years

In addition to new features, IFSEC & Homeland Security India will benefit from a revamped marketing and PR campaign that will broaden the target audience for IFSEC to encompass the entire security spectrum. Recognising the need for manufacturers to interact with more than just their channel partners, IFSEC & Homeland Security India will attract the complete buying and influencing chain; manufacturers through to distributors, integrators, installers and end-users.

Parker concludes by saying: “The initiatives we are introducing to IFSEC & Homeland Security India are similar to what we have implemented successfully in our UK event in recent years. We are confident that with close collaboration with our key stakeholders this event will continue to grow with the industry and be a reflection of what is happening within the local marketplace.

As organisers of the globally respected IFSEC security and fire exhibitions, UBM will continue to build upon its established relationships to draw many of the world’s most highly regarded solution providers and key decision makers to the event. I am truly excited about the next stage of the evolution of this exhibition and look forward to IFSEC & Homeland Security India 2012 being an event to remember.

IFSEC & Homeland Security India takes place from 1-3 November 2012 at the world class India Expo Centre in Greater Noida. Close to the national capital of New Delhi (14km), Greater Noida has become an international business hub with a large number of educational and business centres located in the area and is the perfect location for government end users and the entire buying and influencing chain to come together.

For further information on IFSEC & Homeland Security India please visit the website at ( Companies interested in exhibiting at IFSEC & Homeland Security India  should contact Neema Patel, International Sales Manager, IFSEC Global at UBM Live, on +44 (0) 20 7921 8614 / +44 (0) 7500 122 664 or

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