Senstar-Stellar unveils its new name and logo Senstar-Stellar, a world leader in perimeter intrusion detection technology recently unveiled a new name and logo to reflect a fresh, 21st century image.
"What was old is new again," explains company president Brian Rich, noting that when the company originally opened in 1981, it was called Senstar, which is the name it will return to, with a new look and design. "Stellar was added in 1997 after the acquisition of Senstar by Magal Security Systems Ltd. and a subsequent merge with Stellar Systems of California, USA." "It was time for a change - our name and look was dated and needed a revamp," said Mr. Rich. "All of our sales and marketing materials were under review and needed updating, so it was an ideal time to rethink our name, brand and logo." The logo, in which the letters are composed of a newer more modern font, uses large capital letters reflecting Senstar's strength in the industry. The shield that underlines the name is a graphic element that illustrates the company's core business, and denoting a perimeter is the underlined name of the company. The logo colors are aqua toned blue for the letters, with the shield in black. "We are very excited about the launch of this new and rejuvenated look for our company," said Mr. Rich. "It's more than just a new logo - it will help us reinforce a brand that has a long and trusted history, in a new package that allows us to position ourselves as the leader in our industry for high technology security solutions." |
 | Related Products |  |
| | |
| Related Events | |
| | | | | | | |
|
