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Secutech Thailand 2014 successfully concluded its fourth edition
Secutech Thailand is well established in Thailand, and is set to expand and develop along with the market’s rapid expansion

As a professional sourcing destination, Secutech Thailand attracted thousands of local and international visitors

Secutech Thailand successfully concluded its fourth edition with 145 exhibitors showcasing the latest safety and security products and technologies. The show, held from 26 – 28 November 2014 at Bangkok International Trade and Exhibition Centre, attracted over 3,000 visitors from 22 countries and regions.

The show was organised by Messe Frankfurt New Era Media Business Ltd and its new partner, Asian Exhibition Services (AES). Additional support came from various Thailand official bodies and industry associations.

Opening the event was Mr Mom Rajawongse Sukhumbhand Paripatra, the Bangkok Governor (Bangkok Metropolitan Administration). He discussed Bangkok’s safe city projects and surveillance initiatives, and how they are expanding to other parts of the country. Mr Paripatra commented: “Bangkok has established itself as a hub destination for the MICE industry here in Southeast Asia. There has been no better time than now to welcome the Thailand edition of Secutech, as Bangkok leads the way with safe city infrastructure developments.”

Fellow guest Mr Nopparat Maythakulchai, the President of the Thailand Convention and Exhibition Bureau (TCEB), agreed by stating: “Secutech Thailand is well established in Thailand, and is set to expand and develop along with the market’s rapid expansion. TCEB has been pleased to support the show’s organisers in developing their global marketing campaign through exhibitions to reinforce Thailand as the regional hub for their events.”

Mr John Shi, General Manager of Messe Frankfurt New Era Media Business Ltd, further noted: “As Thailand’s political environment is becoming more stable, government-funded infrastructure and transportation projects are resuming after a pause last year. Effective city surveillance, smart access controls, safety and security are major focuses that will lead to a surge in the demand for high-quality related products and integrated solutions. Secutech Thailand serves as a holistic platform where engineers, system integrators and importers can connect with overseas exhibitors. As a result, they can learn about and acquire next-generation technologies.”

Industry professionals regard show as a networking and trade hub

Recognised as a premier trade networking and trade hub for Thailand’s security industry, exhibitors from 16 countries and region joined to display their solutions over 3,000 sqm of fairground space.

For returning exhibitor, Dahua Technology Co Ltd from China, the fair offered an important opportunity to broaden their business network in Thailand. Mr Tim Shen, Marketing Director for the company’s Overseas Business Centre, shared: “Dahua entered the Thailand market a few years ago and we see the potential for new projects in the public sectors. Secutech Thailand 2014 has attracted a larger crowd of local visitors than the last edition. On the show’s first day, we acquired a number of contacts from professionals and industry insiders. This forming of more partnerships and dealerships is imperative for promoting our brand and extending our network.”

"Secutech Thailand 2014 has attracted a larger crowd of local visitors than the last edition"

Leadtek Research Inc from Taiwan was a first-time exhibitor, and specialises in integrated security and data management solutions for hospitals and healthcare centres. Mr Kevin Tay, Sales Manager in the Broadband Communication Product Business Unit, expressed: “With the growing trend of medical tourism in Thailand, we noticed that the demand for intelligent solutions in hospital and healthcare centres is increasing. It is the right time for us to enter the market, so we decided to participate in Secutech Thailand. We are hoping to network with local industry players, and we are delighted that Taiwanese products are well-received by local professionals. We are always busy dealing with enquiries during the show. Hopefully we can close distributorships with the new leads generated here. The results are satisfying and we will consider exhibiting at the fair again.”

Fellow exhibitor, Coretech Corporation Co Ltd, is a leading supplier of comprehensive security products and solutions. Coretech took part in various large-scale public facilities projects, one of which involved the Bangkok Suvarnabhumi Airport. Mr Nuttawaj Chieobangyang, the company’s CEO, shared: “Secutech Thailand is popular among local security industry professionals, making it a must-attend event for us. We have exhibited at Secutech Thailand many times and it is always a remarkable occasion for meeting new customers, existing partners and end-users. This year, Coretech presented a full series of IP cameras and visitors are very much interested in our showcase. Here, we hope to promote not only our concepts and products, but also the importance of security in domestic and industrial sectors. We are happy with the results so far and look forward to participating in the next edition.”

As a professional sourcing destination, Secutech Thailand attracted thousands of local and international visitors. Among attendees was A2MG from Hong Kong, an exporter of security products to Europe and Africa. Mr Arnaud Keyren, Trade Agent for A2MG, came to Bangkok solely for Secutech Thailand. He said: “I came to source CCTV products, such as IP cameras and NVR from suppliers in China, Korea, Taiwan and Thailand. I also want to learn more about the market and how it will develop in the near future. At the fair, I have met some manufacturers and suppliers which I am already quite familiar with who carry some interesting products that I am interested in. The fair is effective for sourcing since I can meet them under one roof.”

Mr Kiatchai Chirapornsuk, Senior Product Development Manager at Computer Union Co Ltd from Thailand, was also impressed with the fair. He noted: “My clients are mainly from the banking sector. They are demanding high-quality surveillance systems, access controls and related security products. I came to source new IP-based solutions needed to upgrade my customers’ existing analog systems. I am interested in products from China, Taiwan and other overseas countries, where the markets are more mature. I have acquired some good contacts and it is highly possible that I will

“The fair is certainly helpful to our business since it gathers all important industry players in one place"

place orders after the show. This trip was fruitful and I will attend the show again.”

Global Digital Surveillance Forum (GDSF) Thailand delivered market intelligence

The annual GDSF Thailand was held alongside Secutech Thailand on 26 November, adding value to participants’ experience. Leading brands were invited to share the latest news and their opinions on market trends. These brands included Hayagriva, Hikvision, Osram, WD and others.

Mr Adam Zhan, Asia Business Team Project Manager of Hikvision Digital Technology Co Ltd (China) in Thailand, held a presentation on his company’s latest Video Management Software (VMS) for CCTV systems. He mentioned: “The fair is certainly helpful to our business since it gathers all important industry players in one place. GDSF Thailand offered us a chance to promote our VMS, which potentially brings more convenience to end-users from different industry sectors. I hope to start thought-provoking discussions among attending system integrators and potential partners, so we can exchange ideas on how we can meet their expectations and demands with our technologies and services. The results have been positive.”

Seminar attendee Mr Kyaw Lwin Oo, Managing Director of May Tech (Myanmar) Co Ltd, affirmed that he gained a wealth of knowledge from the event. He noted: “The presentations were informative and I am particularly impressed by the session with Hayagriva. It talked about the implementation of their face recognition technology in CCTV systems and their newly launched mobile application which generates smart incident reports. All the technologies presented were new to me, and I am pleased to have learned more about the brand's concepts and latest innovations. The seminar has been helpful to my business.”

The next edition of Secutech Thailand is scheduled to take place from 25 – 27 November 2015 once again at the Bangkok International Trade and Exhibition Centre (BITEC).

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