Published on 27 Feb, 2009
|Fermax joins AMRE to strengthen brand presence |
Large food companies such as Campofrío or Freixenet, banking giants like BBVA or Santander and brands of such indisputable prestige as Hola!, Paradores, El Corte Inglés or Real Madrid are only some of the names united in AMRE, the enterprise club that has just opened its doors to Fermax with which we shall soon be presented in New York.
As an institutional brand, the Valencian firm has just joined AMRE, the Renowned Spanish Brands Association, an institution created to strengthen the international presence of made in/by Spain and which is composed of the 90 more important Spanish trademarks of the whole national economic space. For admission, the association demands from any of the candidates that the origin of the brand should be Spanish and, in addition, that it enjoys an excellent reputation and a high level of internationalization, while also valuing its capacity for sectorial leadership as well as its size.
The presence of Fermax in this team of true leaders was a decision taken by the Renowned Spanish Brands Foundation, the institution that governs the aforementioned Association and which also includes the Ministry of Industry, the Foreign Trade Institute (ICEX), the Ministry of Foreign Affairs and the Spanish Patent and Trademark Office.
The sessions, to be held in New York on the 16th and 17th of March with Spanish and American business people taking part, are organized in collaboration with the American Chamber of Commerce in Spain and the Spain-USA Chamber of Commerce in New York. The central act will be a dinner in which the Spanish Ambassador Brands in the United States will be presented.
The purpose of this dinner, which will be attended by the Prince and Princess of Asturias and the Minister of Industry, is to present to a mainly American public the glowing reality of the trademarks associated with AMRE.