 Experian FootFall selects Sony's IP-based cameras to expand its shopper counting solutions Using IP cameras for the first time, Experian FootFall, the market-leading pedestrian counting services provider, has chosen a range of Sony's mini-dome, fixed and pan-tilt intelligent network cameras, supported by Sony's Distributed Enhanced Processing Architecture (DEPA) technology, to strengthen its current sensor-device line-up which includes traditional thermal and laser imaging. This will enable remote monitoring of in-store activity through integration of a counting system and video image reporting. With a client base spanning the retail, property, financial and transport industries, Experian FootFall counts and validates the equivalent of the world's population every year. Its counting devices provide the critical conversion rate of people purchasing goods or utilising services in relation to the number of visitors to the venue, and accuracy and consistency are key. Unlike the other technologies currently used to count, Sony's IP cameras, which are DEPA enabled, have proved to provide a more cost effective, accurate, efficient, and operator-friendly reporting solution.
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