Measurement
Measurement of spend is key to gauging marketing success, and integral to the management of an effective sales model.
- Real time analysis
All our traffic is recorded and analysed in real time by Google Analytics. This offers both transparency and an audit trail of traffic.
- Calculation of return
Detailed statistics enable measurement in terms of return on investment. They also provide real time marketing feedback in relation to referring keywords, geographical profile and content “hotspots”.
- Market research
Our statistical analyses provide real time feedback in relation to:
- referring keywords
- geographical breakdown of readers of specific stories or product profiles
- content “hotspots”.
