Banner Sponsorship
Hint: Have a look at examples of banner advertising throughout SourceSecurity.com.
Banners can either be provided as static images or as animations.
File requirements:
eNewsletter banners:
Horizontal banner:
Dimensions: 468 x 60 pixels
File size: 30 kb (recommended) / 50 kb (maximum)
File type: Static or animation - .jpg / .gif formats accepted. Please note that we do not currently accept .swf banners for eNewsletter banners - for eNewsletters, please provide us a .gif or .jpg version.
Destination link: The specific page that the banner / animation will link to.
Website banners:
1. Masterhead banner
Dimensions: 728 (Width) x 60 (Height) pixels
File size: 30 kb (recommended) / 80 kb (maximum)
File type: Static or animation - .jpg / .gif / .swf
Destination link: The specific page that the banner / animation will link to.
2. Block banner
Dimensions: 300 (Width) x 250 (Height) pixels
File size: 30 kb (recommended) / 80 kb (maximum)
File type: Static or animation - .jpg / .gif / .swf
Destination link: The specific page that the banner / animation will link to.
3. Footer banner
Dimensions: 234 (Width) x 60 (Height) pixels
File size: 30 kb (recommended) / 50 kb (maximum)
File type: Static- .jpg / .gif (No animated banners)
Destination link: The specific page that the banner will link to.
4. Special Feature
Dimensions: 265 (Width) x 65 (Height) pixels
Also 45 character headline + up to 135 characters text
File size: 100 kb (maximum)
File type: Static or animation - .jpg / .gif / .swf
Destination link: The specific page that the banner / animation will link to.
Intro copy: Please also provide a title and description text to be displayed under the special feature.
Title: limit of 50 characters
Description text: limit of 160 characters
Important technical notes:
Recommended file size – It is preferable to observe the recommended file size or even lower, as lower sized banners load faster giving better visibility / exposure
Flash banners
a. Background colours or images for flash banners should be placed upon layers rather than directly on stage. This will prevent the banner from losing its background as our banner embedding code sets the wmode parameter to transparent.
b. clickTAG implementation – The clickTAG variable is an industry-standard method of tracking Flash creative clicks; it allows to register where an ad was displayed when it was clicked on. Our banner serving software, DoubleClick for Publishers, does not accept flash banners without clickTAG.
The clickTAG variable is properly implemented in the action of the button. In the getURL() function of the action, make sure to specify the clickthrough URL as clickTAG and the target window as "_blank". For example: getURL(clickTAG,"_blank");.
The ad server will only recognize the standard casing of "clickTAG" for the variable name (not "ClickTag" or "clicktag", for example).
Depending on the structure of a Flash creative, it may be necessary to prepend _root. or_level0. to clickTAG, resulting in _root.clickTAG or _level0.clickTAG. The code below illustrates proper use of the clickTAG parameter.
on (release)
{ if (_root.clickTAG.substr(0,5) == "http:")
{
getURL(_root.clickTAG, "_blank"); }
}
i. The button associated with the ActionScript that contains the clickTAG is on the top-most layer through the timeline.
ii. The button associated with the ActionScript that contains the clickTAG is extended throughout the entire frame and is applied to all existing frames.
More details about clickTAG, visit: http://www.adobe.com/resources/richmedia/tracking/designers_guide/
Please note:
1. Flash versions higher than 10.1 & Action Script versions higher than 2.0 are currently not supported.
2. Do not insert destination URL in clickTAG.
3. clickTAG applies to Flash banners only, not static jpegs or animated gifs.
c. Fallback Image: We recommend having a fall back image in a .jpg or .gif version for every flash banner that you send. The fall back image is displayed on browsers not supporting Flash. Currently 99% of browsers support Flash. The fall back image is to support the remaining 1% to ensure maximum visibility to your banners on SourceSecurity.com.
Footer banners - Footer banners should be static. Animated banners will not be accepted.
Banner specifications - SourceSecurity.com
