Axis takes video surveillance to new heightsPublished on 3 April 2008  Axis Communications, the global leader in the network video market, recently announced the introduction of a new generation of network video products built upon Axis' in-house developed ARTPEC-3 chip. This new generation of products includes the H.264 video compression standard which is more cost efficient and will simplify deployment and management of large systems.
With the introduction of a new generation of network video solutions, Axis takes video surveillance to new heights. By integrating the H.264 video compression standard into every new generation product, Axis will boost the capabilities of modern video surveillance. By using H.264 in all new generation network cameras, video encoders and video management systems Axis saves up to 50 % of storage and network bandwidth compared to MPEG-4 Part 2 and up to 80 % compared to Motion JPEG. This allows for more cost effective video-surveillance systems and simplified deployment and management of large-scale video surveillance systems. The H.264 standard is a future proof technology already featured in a number of business and consumer applications, such as the Blu-Ray disc format, high definition television (HDTV) and telecommunications and broadcasting solutions. Anders Laurin, executive vice president, Axis Communications commented: "Introducing this new generation is a natural step for Axis. It further highlights the well-known benefits of network video solutions in terms of creating cost-efficient, flexible and scalable solutions. With our new generation, these advantages become even more evident compared to analogue solutions" Steve Gorski, managing director, Axis Communications (UK) Ltd commented: "The user can either cut the costs for bandwidth and storage or use the new technology to increase the frame rate and image quality with a maintained cost." | 
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