Published on 17 August, 2012
|New customer-dedicated system analyses audiences for evaluating specific market segments
artec technologies AG, an internationally recognised manufacturer of network-based video surveillance as well as transmission confirmation and IPTV systems, has just closed a comprehensive development contract with a leading television corporation close to Munich. “This contract underlines anew the efficiencies and capabilities of our technologies as well as our competitive international position,” was the observation made by Thomas Hoffmann, CEO of artec technologies AG about this recent agreement.
Based on the foundation of artec’s patented technologies and through the processing of data received from the GfK (GfK Company for Consumer, Market and Sales Research) as well as other sources, the innovative customer-dedicated system analyses audiences to evaluate the scope and directions of specific market segments, all while maintaining surveillance of competitors as well.
The combination of artec’s technologies and GfK’s data sources into the advanced software enables the delivery of targeted information to the broadcasting company about the optimum placement of advertising spots to provide the best-possible marketing results. All of the parties involved evaluate the optimisation potential attained through the new development as high-level.