
Over the years, AD Group and its subsidiaries have been enthusiastic supporters of motorsport, particularly endurance racing - with AD and associated brands appearing prominently on some of the most powerful sports cars around, as they compete at landmark events on the international motorsport calendar.
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A major initial success for AD was in the 2002 British GT Championship where a Saleen S7-R, the racing evolution of the American supercar (co-driven by Tommy Erdos and Ian McKellar), went on to take the title on the back of 8 wins and 3 second places in a 12-race season - Erdos also securing the Top Gun trophy for the most successful individual driver.
In the 2003 FIA GT Championship in an AD-supported Saleen S7-R, Erdos and Group founder Michael Newton came an impressive 6th in the overall standings and in the 2004 series were regular points scorers. The pair also shared the Michael Shank Racing Doran JE4 -Lexus at the 2004 Daytona 24 hours with Kelly Collins and Cort Wagner, bringing the car home in a fine 4th in the DTP class despite some truly awful conditions.
During 2004, AD sponsored British racing team RML's high-powered MG Lola EX257 open prototype sportscar in the Le Mans 24 Hour race and the four-round European Le Mans Endurance Series (LMES), consistently referred to as one of the most striking cars on the track. Undoubtedly, the highlight of the season was the completion of over 20 hours of the Le Mans 24 Hour race to secure the MG Lola EX257 endurance record - factory run cars never got much further than the half way stage. The RML team's three drivers Mike Newton, Tommy Erdos and Nathan Kinch all drove a superb race, until an engine failure at 12:15pm on the Sunday caused the car's eventual retirement - frustratingly close to the finish.
For 2005, AD will once again be supporting an entry in the European LMES, Endurance racing continues to grow in popularity with the series bringing together Prototypes and GTs, private and official teams to produce an outstanding spectacle. AD will also be involved in prestigious events such as the gruelling 24-hour races at Daytona and Le Mans - the premier global endurance event.
Customer care
AD Group's motorsport involvement has provided the Group with an invaluable platform to entertain its customers in key markets, with European LMES (6-hour) and Le Mans 24 Hours and other endurance events hospitality does not have to be restricted to narrow time slots. At each event AD's customers are given privileged access to hospitality areas right at the heart of the action, adjacent to the team's own hospitality tents. There are also VIP ‘behind the scenes' visits to the garage/pit area to see cars being prepared for the race, invitations to team Q&As, driver autograph sessions and the highlight for many, pre-race grid walks moments before the start of a race.

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